Until recently, Japanese horticulture has mainly focused on the domestic market.
However, recent international offerings and exports are gaining momentum.
Japanese flower products are internationally recognized and attracting attention.
In order to respond to the growing interest from overseas, it became the mission of JAPAN FLOWERS AND PLANTS EXPORT ASSOCIATION (JFPEA), which was officially established in 2007 with Japanese flower gardening producers, producers and distributors, and is an active PR activity.
In addition to promotional activities, JFPEA is also conducting market research in recent years, which has led to a steady increase in exports and market share.
Needless to say, current strategies for increasing Japan's agricultural exports also include flower production.
In 2023 84 qualified organizations and companies joined JFPEA.